Comments on: Exclusive Interview with AdWords Expert Bryan Todd http://www.evolution-websites.co.uk/blog/moovin-ups-exclusively-interviews-adwords-expert-bryan-todd?utm_source=rss&utm_medium=rss&utm_campaign=rss This is the place for the latest discussions and articles on: Web Design, E Commerce, Search Engine Optimisation and Online Marketing. Tue, 25 Oct 2011 12:51:39 +0000 hourly 1 By: David Rothwell http://www.evolution-websites.co.uk/blog/moovin-ups-exclusively-interviews-adwords-expert-bryan-todd/comment-page-1#comment-366 David Rothwell Wed, 17 Mar 2010 09:28:39 +0000 http://www.evolution-websites.co.uk/blog/?p=2304#comment-366 Dear Sirs, Bryan is absolutely right with his point about specialisation, both in Vertical Markets, and in specific AdWords disciplines. I believe the whole distribution channel to be moving more away from the Affiliate marketing model, to one very commonly seen in Information Technology, that of the "Value-Added Reseller". This trend is only set to continue relentlessly, as the Pay Per Click "rabbit hole" gets both deeper and broader, and Google adds new functions to AdWords almost every week. Bryan was kind enough to invite me to speak at the recent Perry Marshall AdWords Elite Master's Summit in Maui about an area of AdWords that by accident, I have come to specialise in - Conversion Optimizer. This is in his words "a game changer", and something that every AdWords practitioner needs to know about and start using as Google weighs in ever more heavily in areas traditionally dominated by product and display advertisers. His comments about that can be found here http://www.adwordsanswers.com/2010/03/13/vip-speaker-at-perry-marshalls-adwords-elite-masters-summit-maui/ I have also been asked to present this material at the upcoming System Seminar 2010 in Chicago, hosted by Ken McCarthy April 9-11. Interested parties can request access to this, and I am available for interviews and consulting at www.AdWordsAnswers.com<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('366','David Rothwell'); return false;">Reply</a> - <a href="#" class="quote" onclick="quote('366','David Rothwell','Dear Sirs,\r\n\r\nBryan is absolutely right with his point about specialisation, both in Vertical Markets, and in specific AdWords disciplines. \r\n\r\nI believe the whole distribution channel to be moving more away from the Affiliate marketing model, to one very commonly seen in Information Technology, that of the \"Value-Added Reseller\".\r\n\r\nThis trend is only set to continue relentlessly, as the Pay Per Click \"rabbit hole\" gets both deeper and broader, and Google adds new functions to AdWords almost every week.\r\n\r\nBryan was kind enough to invite me to speak at the recent Perry Marshall AdWords Elite Master\'s Summit in Maui about an area of AdWords that by accident, I have come to specialise in - Conversion Optimizer.\r\n\r\nThis is in his words \"a game changer\", and something that every AdWords practitioner needs to know about and start using as Google weighs in ever more heavily in areas traditionally dominated by product and display advertisers.\r\n\r\nHis comments about that can be found here \r\n\r\nhttp:\/\/www.adwordsanswers.com\/2010\/03\/13\/vip-speaker-at-perry-marshalls-adwords-elite-masters-summit-maui\/\r\n\r\nI have also been asked to present this material at the upcoming System Seminar 2010 in Chicago, hosted by Ken McCarthy April 9-11.\r\n\r\nInterested parties can request access to this, and I am available for interviews and consulting at www.AdWordsAnswers.com'); return false;">Quote</a></div> Dear Sirs,

Bryan is absolutely right with his point about specialisation, both in Vertical Markets, and in specific AdWords disciplines.

I believe the whole distribution channel to be moving more away from the Affiliate marketing model, to one very commonly seen in Information Technology, that of the “Value-Added Reseller”.

This trend is only set to continue relentlessly, as the Pay Per Click “rabbit hole” gets both deeper and broader, and Google adds new functions to AdWords almost every week.

Bryan was kind enough to invite me to speak at the recent Perry Marshall AdWords Elite Master’s Summit in Maui about an area of AdWords that by accident, I have come to specialise in – Conversion Optimizer.

This is in his words “a game changer”, and something that every AdWords practitioner needs to know about and start using as Google weighs in ever more heavily in areas traditionally dominated by product and display advertisers.

His comments about that can be found here

http://www.adwordsanswers.com/2010/03/13/vip-speaker-at-perry-marshalls-adwords-elite-masters-summit-maui/

I have also been asked to present this material at the upcoming System Seminar 2010 in Chicago, hosted by Ken McCarthy April 9-11.

Interested parties can request access to this, and I am available for interviews and consulting at http://www.AdWordsAnswers.com

Reply – http://www.AdWordsAnswers.com‘); return false;”>Quote

Total Comment by David Rothwell: 1

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